Justin Pardy is a senior data analyst for Mill Creek Residential. Over the course of his career, he has delivered actionable insights through descriptive, predictive, and prescriptive analytics in a variety of industries, including real estate, retail, mobile gaming, and automotive. He is an expert in taking user-level data to learn and predict the behaviors and motivations of each individual customer. By combining these predictions with an overlay of consumer segmentation, Pardy has helped organizations optimize their offerings and messaging for specific groups of customers, establishing a more personal relationship with them and ultimately building loyalty. Additionally, he has helped organizations optimize inventory flow, A|B product designs and improve marketing efforts with lead funnels.